Geopath
Formerly Traffic Audit Bureau, assumed its present name in 1990. Mission is to prepare and disseminate standardized factual statements setting forth the circulation value and proof of performance of out-of-home media advertising. The Traffic Audit Bureau for Media Measurement, commonly known as the TAB, has changed its name to Geopath. Membership: $418-1,276 (Advertisers); $3,500-50,000 (Advertising Agencies and Media Buying Services); $2,000-450,000 (Plant Operators); $418 (Associates).
Organization Type:
National Trade or Professional Association
Tax Exempt Status:
501(c)(6)
Industry:
Advertising And Marketing, Advertising Industry
Address:
561 Fashion Ave
12th FL New York, NY 10018-1812
Financial Snapshot
Total revenues: $15,017,225
Year - 2024
1st-yr growth
1.49%
Year by Year
Revenue
Total expenses: $16,054,218
Year - 2024
1st-yr growth
-2.52%
Year by Year
Expenses
Other fees
Compensation for non-officers/directors
Compensation of current officers, directors, etc
Other
Total assets: $4,352,200
Year - 2024
1st-yr growth
-10.45%
Year by Year
Assets
Cash -- non-interest bearing
Other assets
Prepaid expenses or deferred charges
Other
Total Liabilities: $6,247,952
Year - 2024
1st-yr growth
10.28%
Year by Year
Liabilities
Accounts payable and accrued expenses
Deferred revenue
Other liabilities