The Advertising Research Foundation
The Advertising Research Foundation (ARF) is a nonprofit industry association for creating, aggregating, synthesizing and sharing knowledge in the fields of advertising and media. It's mission is to further, through research, the scientific practice of advertising and marketing. Membership: $5,000-$37,000 (Advertiser/Company-Research/Media/Agency); $1,000 (Association); $300 (Academic); $3,000 (Individual Consultant).
Organization Type:
National Trade or Professional Association
Tax Exempt Status:
501(c)(6)
Industry:
Advertising And Marketing, Nonprofit, Advertising Industry, Market Research, Marketing
Address:
350 5th Ae
STE 6705 New York, NY 10118
Members:
45 Marketer, 47 Agency, 58 Media, 57 Research, 33 Association, 17 Academic and 7 Consultants
Certification Programs:
ARF-RQC
Financial Snapshot
Total revenues: $10,589,011
Year - 2024
1st-yr growth
-5.29%
Year by Year
Revenue
MEMBERSHIP FEES
CONFERENCE, WORKSHOPS AND SYMPOSI
RESEARCH AND DEVELOPMENT
Other
Total expenses: $10,507,125
Year - 2024
1st-yr growth
-2.98%
Year by Year
Expenses
Compensation for non-officers/directors
Other expenses
Compensation of current officers, directors, etc
Other
Total assets: $8,822,392
Year - 2024
1st-yr growth
-2.77%
Year by Year
Assets
Investments in other securities
Other assets
Savings and temporary cash investments
Other
Total Liabilities: $4,805,826
Year - 2024
1st-yr growth
-9.13%
Year by Year
Liabilities
Deferred revenue
Accounts payable and accrued expenses
Other liabilities
Other