The Advertising Research Foundation


2024202320222021

   Revenue: $10,589,011

Revenue: Amount ($)
Federal Campaigns 0
Membership Dues 0
Fundraising Events 0
Related Organizations 609,985
Government Grants 0
All other contributions, gifts, grants 0
PUBLICATIONS 253,285
RESEARCH AND DEVELOPMENT 1,362,049
CONFERENCE, WORKSHOPS AND SYMPOSI 1,612,052
MEMBERSHIP FEES 6,532,633
Investment income 128,251
Net gain or (loss) 8,710
Miscellaneous revenue 82,046
Total Revenue:

 $10,589,011
1-yr growth
-5.29%
Related Organizations
PUBLICATIONS
RESEARCH AND DEVELOPMENT
CONFERENCE, WORKSHOPS AND SYMPOSI
MEMBERSHIP FEES
Investment income
Others

   Expenses: $10,507,125

Expenses: Amount ($)
Compensation of current officers, directors, etc 1,364,037
Compensation for non-officers/directors 3,861,451
Pension plan contributions 180,397
Other employee benefits 625,260
Payroll taxes 255,852
Legal fees 59,217
Accounting fees 41,067
Office expenses 3,268
Occupancy 554,157
Travel 150,360
Conferences, conventions, meetings 674,431
Interest expense 4,212
Depreciation, depletion, amortization 164,927
Insurance 46,073
Other expenses 2,522,416
Total Expenses:

 $10,507,125
1-yr growth
-2.98%
Compensation of current officers, directors, etc
Compensation for non-officers/directors
Pension plan contributions
Other employee benefits
Payroll taxes
Occupancy
Travel
Conferences, conventions, meetings
Depreciation, depletion, amortization
Other expenses
Others

   Assets: $8,822,392

Assets: Amount ($)
Cash -- non-interest bearing 950,576
Savings and temporary cash investments 1,173,517
Accounts receivable 419,968
Prepaid expenses or deferred charges 641,349
Land, buildings, & equipment (net) 794,340
Investments in other securities 3,255,663
Other assets 1,586,979
Total Assets:

 $8,822,392
1-yr growth
-2.77%
Cash -- non-interest bearing
Savings and temporary cash investments
Prepaid expenses or deferred charges
Land, buildings, & equipment (net)
Investments in other securities
Other assets
Others

   Liabilities: $4,805,826

Liabilities: Amount ($)
Accounts payable and accrued expenses 864,083
Deferred revenue 3,039,340
Unsecured mortgages and notes payable 150,000
Other liabilities 752,403
Total Liabilities:

 $4,805,826
1-yr growth
-9.13%
Accounts payable and accrued expenses
Deferred revenue
Unsecured mortgages and notes payable
Other liabilities

   Net Assets: $4,016,566

Net Assets: Amount ($)
Net assets without donor restrictions 4,016,566
Net assets with donor restrictions 0
Total Net Assets:

 $4,016,566
1-yr growth
5.09%
Net assets without donor restrictions


 
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